There’s no denying it—today’s world moves to the beat of a digital drum. With the dawning of Web 3.0 and the metaverse in motion, now is a crucial time for businesses to embrace digital transformation.

Did you know? Spending on digital transformation is likely to exceed $1.8 trillion by 2025 as businesses across every possible sector update their internal strategies and processes for success in the modern age.

With an ever-expanding choice of channels and touchpoints to explore, marketing is one of the most vital catalysts for growth in the age of digitalization. Digital marketing transformation is no longer an organizational bolt-on—now it’s a crucial component of commercial survival.

Despite this fact, there are still many roadblocks to digital marketing transformation. These issues or ‘push backs’ stunt organizational growth and put brands at risk of being left drowning in the digital dust.

But, what are the roadblocks to digital marketing transformation, exactly? Let’s take a look.