Corporations with a large number of people and various levels of hierarchy often struggle to manage business communications effectively. Therefore, there should be effective and continuous communication between superiors and subordinates in an organization, between organizations and society at large.

11 Reasons Why Business Communication is Critical to Your Company’s Success

4 Types of Business Communication

1. Internal upward communication
Internal upward business communication is communication that comes from a subordinate to a manager or an individual up the organizational hierarchy. Every leader should enable information to flow upwards in order to have a true understanding of the company’s operations.

Internal upward communications usually include surveys, feedback, forms and reports that employees deliver to their managers or team leaders.

For example, a marketing report may include statistics such as total website visitors, social media engagement or total leads generated.

2. Internal downward communication
Internal downward communication flows from a superior to one or more subordinates. This type of communication might be in the form of a letter, a memo or a verbal directive.

When communicating with employees, leaders should keep communication professional and clear. An example of this type of communication may include a memo regarding a new company operations procedure such as safety requirements and new regulations.

3. Internal lateral communication
Internal lateral business communication happens among employees in the workplace. Today, there are many different ways employees can communicate: chats, messaging, email, employees communication software solutions.

This type of communication can be within or among departments and it happens more regularly than other types of business communication. Moreover, frequent communication among employees plays a crucial role in employee engagement and productivity.

4. External communication
External business communication is any communication that happens with external parties such as customers, prospects, vendors or partners.

Unlike all the internal business communications types, external communications happen on a less regular basis.

The way we communicate with others is such a habitual part of us that we rarely stop and think about it. This translates into business communication too. Organizations, after all, aren’t faceless entities, but groups of real people.

Effective communication affects processes, efficiency, and every layer of a company.

In this guide, we’ll cover all you need to know to set up a successful business communication process.

There’s no denying it—today’s world moves to the beat of a digital drum. With the dawning of Web 3.0 and the metaverse in motion, now is a crucial time for businesses to embrace digital transformation.

Did you know? Spending on digital transformation is likely to exceed $1.8 trillion by 2025 as businesses across every possible sector update their internal strategies and processes for success in the modern age.

With an ever-expanding choice of channels and touchpoints to explore, marketing is one of the most vital catalysts for growth in the age of digitalization. Digital marketing transformation is no longer an organizational bolt-on—now it’s a crucial component of commercial survival.

Despite this fact, there are still many roadblocks to digital marketing transformation. These issues or ‘push backs’ stunt organizational growth and put brands at risk of being left drowning in the digital dust.

But, what are the roadblocks to digital marketing transformation, exactly? Let’s take a look.

An effective marketing campaign demands research, planning, time, and patience. There’s a lot of noise to compete with to ensure your message gets to the right people at the right time, so it’s wise to make sure you take the time to plan each step.

If you’ve never run a marketing campaign before, it can be tough to understand all the working parts. There are also a lot of channels to consider and you’ll need to combine the power of traditional and digital media through an integrated marketing campaign to ensure success.

This article will show you the elements and stages required to create and implement your first marketing campaign. Let’s get started!

The Key to Program Management in Today’s Enterprise
Many people interchange “program management” with “project management,” assuming, perhaps, that their meanings are basically the same. While the two terms are interrelated, they are vastly different in how they are approached and by whom.

The enterprise program management office (EPMO) often leads program management for outcomes aligned with achieving corporate objectives. One of its primary charters is to orchestrate coordination and interdependencies of cross-enterprise projects comprising the program that together realize strategic goals.

Outside the world of business writing and hard journalism lies an entire realm of creative writing. Whether you’re brand new to the craft, a nonfiction writer looking to experiment, or a casual creative writer wanting to turn into a published author, honing your creative writing skills is key to your success.

Communication in the workplace is one of the signs of a high-performance culture. Exchanging information and ideas within an organization is called workplace communication. However, effective communication occurs when a message is sent and received accurately. Check out the infographic below...

What forms can creative writing take?
Given the fact that creative writing is often of an experimental and innovative nature, it’s no surprise that it takes a number of different forms. Let’s differentiate between the key manifestations of this kind of writing.