The Covid pandemic produced a revolution in the event industry that required planners to relearn and rethink everything from business models and sponsorship to event technology and content delivery. For better or for worse, 2020 changed everything. Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.

As event professionals move forward and try to forecast the future of the industry, Skift Meetings will continue to release research that takes the pulse of the industry, establishes benchmarks, and helps the industry to contextualize the changes and establish trends.