Event technology has advanced by leaps and bounds over the past two years, yet many event marketers still haven’t unlocked the full value that tech providers can offer. Data management is a case in point.

The increasing use of event tech has given event profs and marketers access to a wealth of data, but without proper management, it can easily become overwhelming. To get the most from event analytics, event organizers and marketers need tools that leverage two-way integration with CRM (client relationship management) software and MAPs (marketing automation platforms).

CRMs and MAPs can be so much more than registration platforms. When data flows seamlessly between an event platform and the best-in-breed MAPs, event marketers can take advantage of a self-managing feedback loop. This type of data exchange is constantly working in the background to improve the attendee experience with greater and greater personalization while also feeding into the marketing team’s sales funnel with increasingly targeted tactics.

By understanding this process and the benefits events stand to gain, event profs can harness the power of data to unlock personalized event experiences that deliver real value.

PODCAST: The Event Brew Crew poses a question to the audience: have you implemented some of your personal tech gadgets into your professional life? Which ones and how did it go? Is there anything that the Event Brew hosts are missing? Reach out and let them know. They love to get fan mail.

Technology is advancing at a rapid speed. We all use all kinds of gadgets, software, and hardware products to manage our personal lives. Event Brew tackled the relationship between personal and professional life as it relates to technology. They asked the question...Have you ever used personal technology pieces for the events industry purposes?
https://helloendless.com/which-personal-technologies-are-useful-in-the-events-industry/

Most event professionals have already been through a crash course in hosting virtual events thanks to the pandemic, but that doesn’t mean it’s easy to keep up with expectations. To stay ahead of the competition and keep remote audiences engaged, event planners need to leverage both their own creativity and industry best practices for online events. Here are 37 virtual event ideas to inspire your upcoming events.

The Covid pandemic produced a revolution in the event industry that required planners to relearn and rethink everything from business models and sponsorship to event technology and content delivery. For better or for worse, 2020 changed everything. Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.

As event professionals move forward and try to forecast the future of the industry, Skift Meetings will continue to release research that takes the pulse of the industry, establishes benchmarks, and helps the industry to contextualize the changes and establish trends.