Brainstorming Techniques for Entrepreneurs
Whether you’re trying to come up with a great home business idea, or you’re looking for new ideas to boost your income in your existing business, brainstorming is an excellent way to generate ideas. In business, brainstorming is often done in groups, but even as a solo entrepreneur, you can use brainstorming techniques to generate ideas.

Not only can brainstorming help you generate ideas that might not have otherwise been considered, but it can also help you better understand where your business is struggling, and where you need to focus your time.

Here are 7 brainstorming techniques that you can do on your own that can help you expand your mind to new ideas and strategies for your home business. You can use one, several, or all of these techniques to generate ideas. Plus, you’ll find rules for maximizing brainstorming success, as well as helpful tools.

PDF: Refining Digital Transformation through Asset Centricity

Many organizations are working diligently on digital transformation initiatives to enhance their customer experiences, improve business outcomes, and develop new revenue-generating services. But they’re also encountering a common roadblock to success: the tendency to digitize in functional silos, a practice that limits organizations’ ability to achieve their stated goals. A cross-functional approach to digital transformation is key to breaking down these silos. But for organizations that manufacture, manage, and service critical assets, digital transformation initiatives may need to extend beyond just expanding across functions and establish a common digital thread or platform that unifies business functions and supports ongoing innovation. #digital_transformation #innovation

Fundamentally, most digital technologies provide possibilities for efficiency gains and customer intimacy. But if people lack the right mindset to change and the current organizational practices are flawed, DT will simply magnify those flaws. Five key lessons have helped us lead our organizations through digital transformations that succeeded.

A CRM system should be more than just a static database of customer contacts. The CRM should ingest the multichannel interactions that businesses are having with consumers. The offer engine or e-commerce website should be integrated in real time with the wealth of data that the business has about its customers. That means systems that support inventory, marketing, sales and customer service all have to integrate with systems handling other business domains. This is the digital transformation that brands need.

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