:classical-building: What if the freshest insight on how to talk about 21st century transformations isn’t found in a snappy TEDx Talk or an MBA program but in the works of a philosopher born almost 2,500 years ago? I’ve always found the works of classical Greece indispensable to understanding the world today, including the world of business. Aristotle, for one, had a lot to say about knowledge that is not only relatable but useful for companies undergoing great change. In my research and advisory work, I stress the importance of listening to the questions that people ask to understand not only what motivates them but also what they don’t get. I had a great opportunity recently to do this when I hosted a panel with 500 attendees discussing the challenges of digital transformation. These were people tasked with implementing change in large companies, but it was clear from their questions that they had very different understandings of what needed to be done. It occurred to me that Aristotle’s ideas about knowledge domains would help leaders translate these ways of thinking and talking about transformation into a shared language that would make the transformation more successful.