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The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s not change that’s new. It’s the velocity of that change that is new. Information technology has made it possible for a company to be launched and, three months later, have a huge valuation without any need for raw materials, manufacturing, or packaging. Products and services that were on the cutting edge even a year ago have fallen off the edge today. More patents are filed with the U.S. Patent Office than at any other time in history. To succeed in this environment, organizations must possess the ability to see what’s coming, to seize opportunities and capitalize on them, and to dodge threats at the same time—all with speed and assurance.
The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s not change that’s new. It’s the velocity of that change that is new. Information technology has made it possible for a company to be launched and, three months later, have a huge valuation without any need for raw materials, manufacturing, or packaging. Products and services that were on the cutting edge even a year ago have fallen off the edge today. More patents are filed with the U.S. Patent Office than at any other time in history. To succeed in this environment, organizations must possess the ability to see what’s coming, to seize opportunities and capitalize on them, and to dodge threats at the same time—all with speed and assurance.
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The Leadership Skill Critical To Brand Relevance - Branding Strategy Insider
The greatest challenge organizations face today is how to stay competitive and categorically relevant given the accelerating pace of change. It’s not
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