Imagine a world where manufacturers don’t test that things work properly. Where no tests are run, apps fail every second, and electronic products are sold with no guarantee that they’ll function properly. While this is far from a dystopian nightmare, it’s not ideal. If Quality Assurance didn’t exist, we wouldn’t dare to ride a roller-coaster and only the brave among us would buy cars – praying that nothing self-ignites and the brakes work. Sure, technical errors, bugs, and glitches are inevitable. As professional and experienced as your team is, perfection is most definitely difficult to achieve. At the same time, as our world turns increasingly digital, people expect websites and apps to run smoothly. It’s no shock that 40% of people abandon websites that take more than three seconds to load. Here’s a great example of where Quality Assurance can improve UX. We can introduce all the customer acquisition strategies we want to, but if we don’t have a team controlling production and delivery standards, we won’t be able to retain valuable clients. #quality #quality_assurance #UX