Upgrade to Pro

"A story without a message is like a person without a soul." - Stan Lee
Good VPM tells an organization’s story in the simplest, clearest way. For all our cognitive sophistry, we humans are attracted to a clear and simple narrative.

The slickest blockbuster can feel like nothing more than hours of colorful noise if there is no clear story providing a payoff. In the same way, investing in data visualization that is not driven by clarity about the key things that people need to know (and need to know now) can become little more than digital wallpaper.
"A story without a message is like a person without a soul." - Stan Lee Good VPM tells an organization’s story in the simplest, clearest way. For all our cognitive sophistry, we humans are attracted to a clear and simple narrative. The slickest blockbuster can feel like nothing more than hours of colorful noise if there is no clear story providing a payoff. In the same way, investing in data visualization that is not driven by clarity about the key things that people need to know (and need to know now) can become little more than digital wallpaper.
WWW.MCKINSEY.COM
Getting visual performance management right: So, what’s the pitch?
Visual performance management isn’t just about making data visual. It’s also about storytelling--and helping people take action.
20